How a New Staycation Property Generated ₱1,005,068.68 in Sales and an 11.72 ROAS From Just ₱85,725 In Ad Spend
Standing out in a highly competitive tourism market isn’t always about
having the biggest amenities.
This case study shows how a new staycation property generated more than ₱1 million in estimated sales and achieved an estimated 11.72x return on ad spend by focusing on experience, strategic positioning, and a complete customer journey — from first click to repeat bookings.
₱ 85,725
Ad Spend
194
Bookings
₱ 1M+
Sales
11.72x
ROAS
Disclaimer: Results vary depending on industry, offer, budget, market conditions, and implementation.
Understanding The Challenge
In a crowded market, standing out isn’t always about having the biggest amenities. Sometimes, it’s about creating an experience people genuinely want to book and remember.
At the time of engagement, the client was looking to generate bookings and establish a strong presence in one of the country’s most competitive staycation markets. However, as a relatively new property, they faced the challenge of competing against more established accommodations that offered larger amenities and a wider range of facilities.
Unlike many competing properties, the client didn’t have a swimming pool. Instead, they offered a different kind of experience — beautiful mountain views, a jacuzzi, pet-friendly accommodations, and thoughtful touches designed to create a relaxing and memorable stay.
With a carefully managed budget, every marketing decision needed to be intentional. The objective wasn’t simply to generate inquiries, but to position the property in a way that highlighted its unique strengths and attracted guests who would genuinely value the experience it offered.
Beyond generating bookings, the challenge also involved creating systems that would support long-term growth. This meant building a strong online presence, encouraging repeat stays, improving the guest experience, and ensuring that every visitor could be nurtured into a future customer.
This became the foundation of the campaign and the starting point for a strategy focused on positioning, customer experience, and sustainable growth. 🚀
The Objectives
The goal wasn’t simply to fill dates on a calendar. It was to position the property for long-term growth by creating a memorable experience, attracting the right guests, and building systems that encouraged repeat bookings.
✅ Generate direct bookings and establish the property as a desirable staycation destination despite operating in a highly competitive market.
✅ Differentiate the property by highlighting its unique strengths, including its mountain views, jacuzzi, pet-friendly experience, and thoughtful guest amenities.
✅ Develop compelling offers, such as complimentary stays for pets and a loyalty rewards program, to increase perceived value and encourage repeat bookings.
✅ Produce engaging video content and persuasive ad creatives that showcased the property’s experience rather than competing solely on amenities.
✅ Build a website that effectively presented the property while capturing visitors through the Meta Pixel for future retargeting and seasonal campaigns.
✅ Create a seamless guest onboarding experience through a comprehensive welcome kit containing directions, house information, local recommendations, and useful resources for guests.
✅ Generate measurable sales while validating digital advertising as a profitable and scalable customer acquisition channel for the business.
Our Approach
Success wasn’t going to come from simply running advertisements. It required the right positioning, compelling offers, and systems that could turn first-time guests into loyal customers.
Our approach focused on highlighting the property’s unique strengths rather than competing solely on amenities. Instead of trying to position the property as another staycation rental experience, we leaned into what made it different: beautiful mountain views, a relaxing atmosphere, a jacuzzi experience, and a welcoming environment for both guests and their pets.
To make the property more memorable and competitive, we developed offers and systems that extended beyond advertising and supported the entire guest journey.
Our approach included:
✅ Producing video content and creating ad creatives that showcased the property’s experience, ambiance, and unique features.
✅ Writing the ad copy and messaging to appeal to people actively looking for staycations and short getaways.
✅ Positioning the property around experiences and emotional benefits rather than competing solely on amenities.
✅ Introducing a Two Pets Stay Free offer to differentiate the property and provide additional value to pet owners.
✅ Developing a loyalty rewards program designed to encourage repeat stays and increase customer lifetime value.
✅ Building a website that showcased the property, amenities, and guest experience while capturing website visitors through the Meta Pixel for retargeting campaigns.
✅ Creating retargeting campaigns that allowed the business to reconnect with interested guests during holidays, long weekends, and seasonal promotions.
✅ Developing a comprehensive welcome kit containing house information, directions, appliance guides, local recommendations, and essential guest resources to create a smooth and enjoyable stay experience.
✅ Continuously monitoring campaign performance, testing creatives, and making data-driven optimizations to maximize results while working within a carefully managed budget.
By combining strategic positioning, compelling offers, customer experience systems, and continuous optimization, we created a marketing ecosystem that not only generated bookings but also laid the foundation for repeat business and long-term growth. 🚀
The Results
Over the course of the campaign, the advertisements reached 559,808 people and generated 1,218,388 impressions, resulting in 82,559 clicks, 12,654 messaging conversations, and 194 tracked bookings. The campaigns produced ₱502,534.34 in tracked sales from ₱85,725.20 in advertising spend, delivering a 5.86x Return on Ad Spend (ROAS) based on the transactions attributed by Meta.
However, because guests pay only a 50% down payment upon booking and settle the remaining balance upon check-in, a significant portion of revenue falls outside Meta’s attribution window and is therefore not reflected in the platform’s reporting.
Taking these balance payments into account, the campaign generated an estimated ₱1,005,068.68 in total sales, producing an estimated 11.72x Return on Ad Spend (ROAS).
More importantly, these results demonstrated that with the right positioning, compelling offers, and a thoughtfully designed guest experience, even a relatively new staycation property can compete successfully in a highly competitive market and build a profitable, scalable customer acquisition system. 🚀
Disclaimer: Results vary depending on industry, offer, budget, market conditions, and implementation.
Why It Worked
Great results don’t always come from having the biggest budget or the most amenities. They come from understanding what customers truly value and building a strategy around it.
Several factors contributed to the success of this campaign.
First, we focused on positioning rather than limitations. Instead of competing with properties that offered larger amenities or swimming pools, we leaned into the experiences that made this property unique—its beautiful mountain views, relaxing atmosphere, jacuzzi, and pet-friendly environment.
Second, we created offers that gave the property a competitive advantage. The Two Pets Stay Free promotion immediately differentiated the business in a market where many accommodations charge additional pet fees. Combined with complimentary coffee, chocolates, and a loyalty rewards program, the property offered guests more value and more reasons to return.
Third, we didn’t rely on a single touchpoint to generate bookings. We built an ecosystem that included engaging video content, persuasive ad creatives, a dedicated website, retargeting campaigns, and systems designed to nurture both new and returning guests.
Fourth, we focused on the entire customer journey, not just the booking. By developing a comprehensive welcome kit and improving the guest experience from reservation to check-in, the business was able to create memorable stays that encouraged positive reviews, referrals, and repeat bookings.
Finally, we remained hands-on throughout the campaign. Through continuous testing, performance monitoring, and data-driven optimizations, we were able to maximize results while working within a carefully managed budget.
The outcome was more than just bookings. It was a profitable customer acquisition system that generated:
- 194 tracked bookings
- ₱502,534.34 in tracked sales
- An estimated ₱1,005,068.68 in total sales
- An estimated 11.72x Return on Ad Spend (ROAS)
This campaign is a reminder that businesses don’t always need the biggest amenities or the largest budgets to succeed. Sometimes, the greatest advantage comes from understanding your strengths, positioning them effectively, and creating an experience that people genuinely want to come back to. 🚀
Key Takeaways
Successful marketing isn’t always about having more. Often, it’s about making the most of what makes your business different.
This campaign proved that even in a highly competitive market, businesses can generate meaningful growth by focusing on positioning, customer experience, and building systems that support long-term success. The results weren’t driven by a single advertisement, but by the combination of compelling offers, strategic execution, and a memorable guest experience.
Differentiation Beats Bigger Amenities
Businesses don’t always need the largest facilities or the most features to compete. By focusing on mountain views, a relaxing atmosphere, and a pet-friendly experience, the property was able to stand out in a crowded market.
Great Offers Create Competitive Advantage
Simple but thoughtful offers — such as Two Pets Stay Free, complimentary treats, and a loyalty rewards program — can significantly increase perceived value and encourage both bookings and repeat stays.
The Customer Journey Matters
Marketing doesn’t stop once a reservation is made. Creating a seamless experience through onboarding materials, helpful resources, and thoughtful touches contributes to better experiences, stronger reviews, and increased customer loyalty.
Build Assets Beyond Advertising
The website and retargeting system allowed the business to capture and nurture potential guests beyond their first interaction, creating opportunities for future bookings and seasonal promotions.
Attribution Doesn’t Always Tell the Full Story
For businesses that operate on deposits and delayed payments, platform reporting may only capture part of the revenue generated. Understanding how customers pay and analyzing results beyond the advertising dashboard can provide a more accurate picture of business performance.
Want To Achieve Similar Results For Your Business?
Every business is different, but the right strategy, execution, and optimization can create meaningful growth opportunities.
Whether you’re looking to generate more leads, increase sales, improve your advertising performance, or simply gain clarity on your marketing strategy, we’d love to learn more about your business and explore how we can help. Let’s start with a conversation and see what’s possible together.
Frequently Asked Questions
What is a Discovery Call?
The Discovery Call is a complimentary Zoom session designed for businesses that are interested in learning more about our media buying services, whether as a standalone service or as part of a broader digital marketing package. It’s an opportunity for us to understand your business, your goals, and determine whether we’re the right fit to work together.
What services can we discuss during the call?
While media buying is often the primary focus of the Discovery Call, we can also discuss other services that may support your business goals, including website development, funnel development, chatbot automation, social media marketing, branding, media shoots, conversion tracking, CRM integrations, and marketing automation.
Is this a free coaching or consulting session?
No. The Discovery Call is not a coaching, consulting, or troubleshooting session. We won’t be reviewing campaigns in detail, auditing accounts, or providing step-by-step strategies during the call. If you’re looking for strategic guidance or hands-on coaching, our Media Buying Strategy Sessions may be a better fit.
How much does the Discovery Call cost?
The Discovery Call is completely free and is conducted via Zoom.
How should I prepare for the call?
To get the most value from the session, we recommend coming prepared with information about your business, your products or services, your marketing goals, and any previous experience you’ve had with advertising.
Whether you’re planning to launch your first campaign, improve existing campaigns, or scale your advertising efforts, having this information ready helps us provide more meaningful recommendations.
Do I need to have advertised before?
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